strategy and creative
tactics to positively
drive human behavior
Branding Happens. But Are Consumers Clicking?
Let's kill 2 birds with one synergistic message!
Branding and direct marketing (including ecommerce and other interactive media) are not separate disciplines. Most marketing efforts can and should work doubly hard to integrate elements of both -- web sites and email can tell stories as vividly as any other medium, while TV and print ads certainly have "room" for a call to action, scannable code, offer, or incentive. (Oh, the stories we could tell about unnamed advertising CDs disallowing "our" URL or 800 number to disgrace "their" TV spots... why not provide people a channel to act after the obtuse attempt at persuasion?)
We get it. And our clients who get it get more return on their marketing investment, building their brands and sales in one, smartly integrated effort.