The '92 Nissan Altima launch was the most successful new vehicle launch in Nissan history... I was proud to be part of the
first team from Chiat/Day Direct's N.Y. office to head west (to our L.A. office) and contribute to award-winning direct mail,
video kits, test-drive incentives, and specially-edited TV spots (with an 800 number and video offer... the first direct spots
ever produced at Chiat/Day). Our telemarketing call center was almost overwhelmed by customer interest in the Altima!

View the video fulfillment kit. >>>