Working in concert with Activate.net, premium page placement and links at AltaVista' "Tech Live" were negotiated. A vast online audience was exposed to value-added "content in context" -- AltaVista's editorial, shopping, news, technical data and financial information surrounding Sun and Java -- live, on-demand throughout the 4 days of the event, and for several weeks after. Sun enjoyed a heightened impact and broader reach of JavaOne 2000's keynote messages, and so, saw a better return on their total investment.