To 500 highly pre-qualified e-commerce decision makers, we mailed boxes; enclosed were several elements, including a few sheets explaining Intershop's unique products and their benefits, and one half of a two-way radio set. The theme throughout was how Intershop could help one "connect" with their consumers through online marketplaces. To receive more information, and the other radio, the consumer could reply online or via a BRC. (Five different versions were created for five different vertical markets, this one automotive.) View the Web response page. >>>